From Apples & Pears

BUILD AI CAPABILITY
THAT COMPOUNDS.

A step-by-step programme that helps you learn AI, use it at work,
and get real results — at your own pace.

Want to start right now? Book a $55 Strategy Session →
11 Programmes
100+ Lessons
50+ Tools
Live Sessions

You have a choice.

You can keep:

  • Watching AI change everything while you try to figure it out alone
  • Joining free webinars that never go deep enough
  • Jumping between tools and never really learning any of them
  • Saying "I need to learn AI" but never having a plan
  • Falling behind people who already started

Or you can choose a clear path.

  • Follow a step-by-step plan from beginner to expert
  • Learn the real tools used by top companies
  • Build working systems — not just notes, but things you can use
  • Get help from live sessions, challenges, and expert support
  • Earn a certificate that proves what you can do

The AI Excellence Hub is for people who want real skills, not just hype.

Get Started →

So, what exactly is it?

The AI Excellence Programme.

A step-by-step learning system that helps you build real AI skills — from getting more done each day to leading your team's strategy.

11
Learning
Paths
100+
Video
Lessons
50+
Tools
& Apps
7
Proven
Frameworks

Real depth, not surface tips

The same methods used by top AI labs and consulting firms.

Built for the long run

This isn't a weekend crash course. It grows with you as the technology changes.

You build real things

Automated workflows, AI helpers, dashboards, knowledge systems. Not just learning — doing.

Live help, not just videos

Live sessions every two weeks, hands-on challenges, group support, and one-on-one help.

4.6 ★★★★☆ Average Experience Rating
500+ People Trained 50+ Organisations 15+ Countries

"One of the best trainings I have attended — so practical and hands on."

"The bootcamp was an eye-opening experience."

Inside the programme

11 Learning Paths.

Each path takes you step by step — with lessons, challenges, and real-world practice.

01

Business Foundations

Set up your business basics so AI works for you

12 Lessons
02

AI Excellence

Learn the best AI tools and how to use them

15 Lessons
03

Building the Brand

Use AI to create content and grow your brand

10 Lessons
04

Creating Systems

Automate your daily tasks and save hours each week

12 Lessons
05

Contracts Academy

Use AI to handle contracts and legal work faster

8 Lessons
06

Personal Development

Get more done and grow as a leader with AI help

9 Lessons
07

Finance

Use AI to work with numbers, budgets, and reports

10 Lessons
08

Global Trade Academy

AI tools for international business and trade

8 Lessons
09

Stakeholders

Manage and engage people who matter to your work

6 Lessons
10

Entity Design

Build your organisation the right way from the start

7 Lessons
11

AI Certification

Get certified and prove your AI skills

3 Tiers
Three-Tier Accreditation:

Everything you get

What's inside
your programme.

100+ Video Lessons

Clear, step-by-step training across all 11 paths. Watch whenever you want.

Smart Discovery AI

Our AI helper finds the right tools and lessons for you, based on what you're trying to do.

50+ Tools Database

The best AI tools with how-to guides, comparisons, and setup tips.

Live Sessions Every 2 Weeks

Live calls where you can ask questions, see tool demos, and talk about what's working.

Hands-On Challenges

Weekly tasks where you build real things — not just reading, but making something you can use.

Earn Your Certificate

Move from Apprentice to Elite. A real, verified certificate proving your AI skills.

Smart Discovery — Your AI Helper

Stop searching. Start doing. Tell it what you need, and Smart Discovery shows you the right tools, lessons, and steps — right away.

Try Smart Discovery →
I need to automate my client onboarding process
I'd recommend starting with Make.com for automation and HubSpot for CRM. Here's your learning path through Creating Systems → Lesson 4…

Choose your programme

Choose your level.

One-time payment. Lifetime access. No subscriptions.

Core Programme
$497
What's included
  • Lifetime access to all 11 learning paths
  • 100+ video lessons you can watch anytime
  • 50+ tools with how-to guides
  • Smart Discovery AI helper
  • Live sessions every 2 weeks
  • Hands-on challenges and tasks
Purchase Now

Or 3 × monthly payments of $166

Enterprise Programme
$2,497
What's included
  • Everything in the coaching plan, plus:
  • 3 private 60-minute strategy calls
  • A custom plan built just for you
  • Priority help via email
  • Personal tool recommendations
  • Access to our private frameworks
Purchase Now

Or 3 × monthly payments of $833

Not ready for the full programme? Start here.

Book a private $55 Strategy Session — 60 minutes, 1:1, personal guidance, clear next steps. No strings attached.

Limited spaces — only 5 sessions available per month

Book a $55 Session →

Enterprise & Institutional Training

Custom AI training for governments, embassies, NGOs, and companies. We design programmes around your organisation's specific needs, with dedicated coaching, team-wide access, and executive briefings.

  • Custom curriculum built for your industry
  • Dedicated programme manager
  • Team progress dashboard and reporting
  • Executive briefing sessions
  • Volume licensing from 10+ seats
Custom

Tailored to your organisation

Corporate Subscription Options →

Or call +971 52 344 2512

Proven results

Real results. Real people.

500+

People Trained

50+

Organisations Served

15+

Countries Reached

75%

Started Using AI
Within 30 Days

"

This was one of the best trainings I have attended — so practical and hands on. The pace was just right and the instructor's patience and calm demeanour really helped when things felt complex.

P
Programme Graduate
AI Excellence Bootcamp, Accra 2025
"

The bootcamp was an eye-opening experience. I loved the practicality and the confidence it has given me to integrate AI tools into my work.

G
Programme Graduate
AI Excellence Bootcamp
"

The homework makes you take the physical steps needed to manage a business. It's not about writing stuff down — it's about doing.

C
Cohort Member
LEC Programme
"

Before this programme I was overwhelmed by AI. Now I use it every day — for emails, reports, and even client proposals. It changed how I work.

M
Business Owner
Core Programme Graduate
"

The live sessions were a game-changer. Getting real-time feedback on my AI workflows helped me avoid mistakes and move faster.

A
Team Lead
Professional Programme
4.6
★★★★☆
Average Experience Rating

Common questions

Questions People Ask Most.

Who is this for?

Anyone who wants to use AI at work — whether you run a business, lead a team, or just want to get better at what you do. The 11 paths cover everything from the basics to advanced strategy.

Do I need to know anything technical?

No. We start from the beginning and build up. Many of our best graduates had zero AI experience when they started.

How is this different from free AI content?

Free content is scattered. This is a clear system — guided paths, real challenges, live sessions, and a certificate at the end.

How long do I have access?

Forever. Once you join, everything is yours — all lessons, tools, Smart Discovery, and future updates. No monthly fees.

Is this live or pre-recorded?

Both. The 100+ lessons are recorded so you can learn at your own speed. We also have live sessions every two weeks.

What if I only want one or two paths?

That's fine. Smart Discovery will point you to the right starting place. Most people focus on 2-3 areas first, then explore more over time.

Can my team join too?

Yes. We offer group programmes with custom training, dedicated coaches, and team-wide access.

What tools will I learn?

Over 50 — including ChatGPT, Claude, Make.com, Zapier, HubSpot, Notion, Canva, Descript, and more.

Stop browsing.
Start building.

The AI Excellence Programme gives you a clear path, real tools, and expert support —
so you can actually do something with AI, not just read about it.

Get Started →

or

Book a $55 Strategy Session

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